Celebrating Local Business Excellence

At FORCE, we are incredibly proud of the local businesses that fuel our communities, create economic opportunity, and lead with purpose. Each business we spotlight represents resilience, innovation, and the determination to grow—often while navigating complex challenges.

Through these spotlights, FORCE honors entrepreneurs who are building sustainable futures for themselves and their communities, while reinforcing our belief that when local businesses thrive, the entire community benefits.

These spotlights reflect our commitment to supporting business growth that leads to measurable economic impact and community-wide prosperity.

PS It’s Natural — Business Spotlight

About the Business

PS It’s Natural is a family-founded brand based in Pottstown, PA, dedicated to producing high-quality natural hair care, beard care, and baby care products you can trust. Founded in 2020 by husband-and-wife team Donna and Shakeem Tomlin, the business focuses on affordable luxury while also offering education on healthy hair routines and product use. Their mission is to support the whole family with products that promote nourishment, moisture, and overall hair and skin health.

Location: E- Commerce

What They Offer

PS It’s Natural’s product lineup includes:

Natural hair care products: shampoos, conditioners, leave-in treatments, and hair butters
Beard care: beard blends, grooming bundles, oils, and conditioners
Baby care: gentle baby blends and bundles
Tools & accessories: combs, grooming accessories, and more

Signature items include well-reviewed products like the Perfect Blend Hair Oil — crafted from handpicked natural oils that nourish, protect, and strengthen hair without silicones, mineral oil, petroleum, or parabens.

Community Impact & Presence

Since opening, PS It’s Natural has become a go-to hub for natural personal care in the Pottstown community. The brand not only provides products but also education on healthy hair choices, empowering customers to make intentional decisions about their hair and grooming routines.

As a member of the local business community, PS It’s Natural contributes to downtown Pottstown’s economic vibrancy and personal care offerings.

Why This Matters

Small Black-owned businesses like PS It’s Natural are driving both economic development and community wellness. By offering locally made products aligned with natural health values, they help broaden consumer choices while investing back into their community.

Highlight

PS It’s Natural on Get Set With Lissette Podcast

Get to Know More

Website: https://psitsnaturalllc.com
Facebook: @psitsnaturallc
Instagram: @psitsnatural_llc

Testimonials

“Our customers love the Perfect Blend Hair Oil — nourishing, lightweight, and effective for all hair types.” — Product reviews on the website